Aspiring entrepreneurs often approach me as an angel investor, touting their innovative idea for yet another online dating site. I agree the need is out there, with over 91 million interested singles between the age of 19 and 45 around the world. Yet almost no one in this business makes any money, since it comes with a larger list of challenges than most other opportunities I see. Many business opportunities, like this one, need thousands or millions of existing users before new users and advertisers are interested to pay real money. Thus, the investment in time and money required before payback is huge.
Research your competition to set pricing and services. Find a way to market yourself to people they may not be working with.
Create a website. Even if you do not wish to work through online dating and want to work exclusively with clients face to face, having a website is a great marketing tool. You can also use it to collect basic information from clients prior to your first meeting. Start setting up friends and family with dates.
START YOUR BUSINESS
At this point, you may want to offer reduced rates. If you are successful, they will tell others about your services and bring in your clients for you. Make fliers and business cards to promote your services. If funding is low, you can easily make your own promotional material or recruit a friend to help. Post fliers throughout your community.
You can also create a mass email to friends or post information on a social networking site. Organize a speed dating event at a local restaurant. Speed dating involves guests getting 5 to 10 minutes to mingle with another guest. After the set time, guests move onto another guest. This allows clients to have several miniature dates in a short amount of time and you should be able to arrange a few full dates from the event.
Matchmaker. It's one of the oldest businesses known to man-and-woman-kind and with the boom in all kinds of dating sites, it's obviously a service that has been pulled into the Internet butterfishny.com: Susan Solovic. Apr 11, How to Start a Dating Service. In , dating created nearly 1 billion U.S. dollars in revenue. One-third of all couples met through online dating, and 1 in 5 people found love using the Internet. The field has become crowded with 97%. CompuDate dating matchmaking service business plan strategy and implementation summary. CompuDate offers computer-based matchmaking services.
Create a client contract. Make sure you set ground rules for your services on what is and is not acceptable.
Remember your service is to help those looking for love and not just to set people up to make money. Continue to market yourself. Keep your company name out there with fliers, advertising, and word of mouth. Include your email address to get a message when this question is answered.
If working in an office, have a wall of photographs of your clients.
This helps you see who you are working for and also helps when others looking for love come to you. The visual aid of pictures can help them narrow down the type of person they are searching for. Helpful 0 Not Helpful 0. Make it clear to your clients that you are a dating service committed to helping people find love, not just for sexual encounters. It is worth noting, though, that you can run a smaller site without a team, and the more technical knowledge you have about website design and studying analytics, the more of this job you can do on your own.
Your best customers will tend to be those between the ages of 25 and This age group is less likely to have settled down in a relationship. A dating service makes money by charging clients for the use of its services. The exact fee structure can vary, but it is typically in the form of a monthly fee as well as additional charges for entry to special events.
How much you can charge clients varies. You may consider offering discounts for clients who sign up for multiple months at a time, or even offering different tiers of membership in which the lower tiers are more accessible but the higher tiers offer enhanced services. The exact profit your dating service makes is completely contingent on how many members your site has and how much they are paying in monthly fees.
However, it may take a lot of initial investment in advertising and marketing to build your site's reputation so you can attract as many clients as possible. As your site grows, you may consider creating a sister website using the same basic site architecture to cater to different groups or niches.
Consider developing a separate app which will allow you to compete with app-based services. Finally, be sure to put your face into some of the marketing and website pages. This helps clients feel like your site is someone they can trust rather than a faceless website.
Choosing the right name is very important.
Aug 28, Before writing a dating site proposal, you need to fully understand the aim of your dating business so that you can write online dating business plan which can attract all the potential investors. The dating website scheme will help you actually establish the dating website by drawing investment from the potential investors. The Business Services Process Involved in the Matchmaking Service. The business services process an average matchmaking services company adopts is dependent on the organization. It is the practice for matchmaking services company to provide platforms and professional services that has to do with matchmaking eligible singles. Decide on the specific theme of your dating service business-interracial couples, millionaires with good looking men or women, divorced women with divorced men or busy business people. The more specific your dating service business is, the easier it is to target and draw in customers.
Read our detailed guide on how to name your business. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it. Establishing a legal business entity such as an LLC prevents you from being personally liable if your dating service is sued. You should also consider using a registered agent service to help protect your privacy and stay compliant.
You will need to register for a variety of state and federal taxes before you can open for business. When your personal and business accounts are mixed, your personal assets your home, car, and other valuables are at risk in the event your business is sued.
Online Dating Business Plan
In business law, this is referred to as piercing your corporate veil. Recommended: Read our guide to find the best small business credit cards. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down. Certain state permits and licenses may be needed to operate a Eco tour business.
In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:. Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses. It is advisable to provide clients with informed consent agreements to decrease legal liability and encourage transparency. A dating service can be run out of a storefront or office space. Businesses operating out of a physical location typically require a Certificate of Occupancy CO.
A CO confirms that all building codes, zoning laws and government regulations have been met.
Here are few tips that will guide you to start your own speed dating business in any location of your choice, and then position the business to become profitable within a short time frame;. Starting a Speed Dating Service - Sample Business Plan Template. 1. Conduct Your Survey. The only reason why you must start a speed dating business in your area is only if you have . Executive Summary. CompuDate is a new company that offers Denver area singles computer-based matchmaking services. CompuDate has purchased the assets of Date MatchMaker and is a sole proprietorship owned by Suzie Butterfly. Our guide on starting a dating service covers all the essential information to help you decide if this business is a good match for you. Learn about the day-to-day activities of a dating service owner, the typical target market, growth potential, startup costs, legal considerations, and more!
Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state. Your brand is what your company stands for, as well as how your business is perceived by the public. But there are several matchmaking services companies and other related businesses in the dating services industry scattered all around the United States and even in the globe.
So, if you choose to start your own matchmaking services company in the United States of America, you will definitely meet some level of competition amongst matchmaking services companies and other businesses or individuals that can offer the services that you are offering. In every industry, there are always brands that perform better or are better regarded by customers and the general public than others. Some of these brands are those that have been in the industry for a long time, while others are best known for how they conduct their businesses and the results they have achieved over the years.
These are some of the leading matchmaking services companies and other related dating services in the United States of America and in the globe. If you are planning towards successfully launching a business and maximizing profits, then you need to ensure that you get your economic and cost analysis right and try as much as possible to adopt best practices in the industry you choose to build a business in.
Matchmaking services business is not a green business as you will come across several matchmaking services companies and dating services sites when you drive through town, search through directories and browse through the internet.
So, if you are mapping out your economic and cost analysis, you should carry out thorough market survey and costing of what is required to rent a space where you are expected to open your matchmaking services company and the amount required to purchase office gadgets and furniture and also the running cost to successfully run the business. If you are considering starting a matchmaking services company, then your concern should not be limited to the cost of renting an office space and purchasing office gadgets and furniture, but also on branding and on how to build a robust clientele base loads of eligible bachelors and spinsters.
The truth is that if you are able to build a robust clientele base, you are sure going to maximize profits in the business. If you are looking towards starting a matchmaking services company, you would have to start from the scratch because you can hardly get the franchise of a matchmaking services company to buy.
Besides starting a matchmaking services company from the scratch is less stressful when compared to other small - scale businesses which usually requires detailed groundwork before launching the business. With a matchmaking services company, you should just try as much as possible to get the right assemblage of eligible bachelors and spinsters, functional user - friendly dating website, office tools and equipment, build business relationship with key stakeholders and then leverage on every marketing tool within your disposal especially the internet to market your services.
The only way to avoid this challenge is to create your own market. Some other challenges and threats that you are likely going to face are economic downturn and unfavorable government policies. There is nothing you can do as regards these threats and challenges other than to stay positive that things will work well for you.
When considering starting a matchmaking services company, the legal entity you choose will go a long way to determine how big the business can grow; some matchmaking services company design their business for neighborhood market, some for city wide market, while others for national market and international market.
Generally, you have the options of either choosing a general partnership, limited liability company, or even a sole proprietorship for a matchmaking services company.
Build a Dating Website using WordPress in less than 5 minutes!
Ordinarily, sole proprietorship should have been the ideal business structure for a small - scale matchmaking services company especially if you are just starting out with a moderate start - up capital in a small neighborhood and as a one man show. But if your intention is to grow the business and have offices and corporate clients all across key cities in the United States of America and other countries of the world with a robust assemblage of eligible bachelors and spinsters under your network, then choosing sole proprietorship is not an option for you.
Setting up an LLC protects you from personal liability. If anything goes wrong in the business, it is only the money that you invested into the limited liability company that will be at risk. It is not so for sole proprietorships and general partnerships.
If you take your time to critically study the various legal entities to use for your matchmaking services company and having offices and clients all across the United States of America and other countries of the world with a robust assemblage of eligible bachelors and eligible spinsters under your network, you will agree that limited liability company; an LLC is most suitable.
When it comes to choosing a name for your business, you should be creative because whatever name you choose for your business will go a long way to create a perception of what the business represents. Usually it is the norm for people to follow the trend in the industry they intend operating from when naming their business.
If you are considering starting your own matchmaking services company, here are some catchy names that you can choose from. So, it is important to create a budget for insurance and perhaps consult an insurance broker to guide you in choosing the best and most appropriate insurance policies for your matchmaking services company.
Here are some of the basic insurance covers that you should consider purchasing if you want to start your own matchmaking services company in the United States of America. If you want to register your trademark, you are expected to begin the process by filing an application with the USPTO.
Dating service business
If you want to make an impact in the industry, you should work towards acquiring all the needed certifications in your area of specialization. You are strongly encouraged to pursue professional certifications; it will go a long way to show your commitment towards the business. Certification validates your competency and shows that you are highly skilled, committed to your career, and up-to-date in the market. These are some of the certifications you can work towards achieving if you want to run your own matchmaking services company.